Like other people’s children, corporate websites are usually only applauded by their creators.
Web designers have long realised that the experience of a user is affected by the website design; however, making the corporate establishment aware of this concept has not been an easy undertaking. Web Design London has found that innovative ideas in corporate web design are taking hold and changing the way corporate sites are created. In the future, it will become more and more apparent to corporate management that a well-designed website that uses careful coding and functional design makes as much difference to their bottom line as revenue reports and mission statements.
Lack of funds for corporate web design is not a factor for many companies, so what could be the reason for consistently poor design? The use of software applications such as MS Word is often a culprit, resulting in stodgy, outmoded designs that lack user appeal.
The reviews below by Web Design London were chosen for innovative corporate web design, though the observations we offer may not be initially noticeable. These reviews do not focus on artistry or aesthetics, but on solutions of design. Usually, corporate websites are not visually stimulating, so if the design methods are not evident in the reviews, access the websites for a better idea of their design.
Strategically-Designed Corporate Websites
Levi Strauss & Co.
The user immediately encounters a strong sense of identity buttressed by a unique interactivity and style when accessing the corporate site of Levi Strauss & Co. The company’s past achievements and successes are available for viewing with a mouse click or by lingering on the selected historical photographs. Levi Strauss & Co. distinguishes itself from the competition with its corporate web design by engaging the user with images from the past, present and future that entices them to stay.
McDonald’s
McDonald’s corporate web design allows simplified navigation through the use of the full screen to display products. With vivid colour that harmonizes typography with menu photos, the web’s design subtly communicates a reminder of hamburgers while enhancing the surrounding visuals.
Adidas
Adidas is one of a few corporate sites that utilises a grid design that is both flexible and inflexible at once. The site includes individual modules that expand and deflate to allow for interactive use, and offers much for exploration. The website offers the standard top-menu for ease of usability.
Starbucks
The website design of Starbucks uses a tactical hierarchy of components in navigation that is not usually found on corporate sites. The site is designed with the use of subtle colour and employs strong attention to detail and alternative destination links that are readily available for the user who gets off track during a site search.
Sony
Sony in America and Sony Canada have similar website navigation features, but Sony Canada offers a different experience with its short film option that allows users to relate stories of how they were enriched by the technology that Sony provides. A floating meter gives users control of the content and permits sorting of the stories into categories.
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